Opel: Corsa, Karl and cat

Rüsselsheim, October 9, 2014

Now it may be coincidence that fashion guru Lagerfeld just " Karl " first name. For exactly this name should be a new Opel - entry model starting next year. Responses to this message ranged from incredulous shake of the head up to the appreciative nod ?? Finally, there seems to be a successful marketing move. Even little car savvy people have debated whether one may call a car Karl. Thus, Opel started talking. Opel itself answered the question about the May incidentally in advertisements with the word game "Sure! "

" Supermodels on cars are boring "

But back to Karl Lagerfeld. Meanwhile, model - foster child Claudia Schiffer has presented the new Corsa at the Paris Motor Show a few days ago. Now the fashion artist, designer and photographer makes self to work and sets a special model in scene: his Choupette. The Birman cat is the star in the Opel Corsa Photo Calendar 2015 " The recipe ?? supermodel is ?? on car slowly boring. Karl Lagerfeld is here with us other ways and has been the subject completely restaged " says Opel marketing chief Tina Müller the rather unusual photo shoot.

On the steering wheel and in the child seat

Lagerfeld has accompanied in a Paris studio, the forays of Choupette with the camera with the new Corsa. You can see the ( very patient! ) Artists cat with velvet paws on the steering wheel, the jump from the hood or at the breather in the child seat. The animal has incidentally own Twitter account with 42,000 followers and was not the first time on camera under the name " Choupette Lagerfeld ": With Supermodel Linda Evangelista Stubentiger posed for a cover of fashion magazine Vogue.

Many models in the Corsa Advertising

The Opel Corsa, which already appears in the end of 2014 the fifth generation, has also been promoted over the past 32 years of Linda Evangelista: You retired at the end of the 1990s, along with Christy Turlington, Tatjana Patiz, Kate Moss and Naomi Campbell in one spot for Opel front of the camera. And a cat, there was also talk in the Corsa Advertising: cartoon cat Tom chased the first edition of the small car with Jerry mouse drivers by means of a commercial. The Corsa calendar pictures, photographed by Karl Lagerfeld will be presented at an exhibition opening early 2015. Last Opel presented before a calendar of Bryan Adams in which the Adam Opel (pronounced Ädäm ) was the focus . (HD)