For tires and football better roll

München / Hanau, November 26, 2015

Goodyear and FC Bayern München will in future join paths: From 1 January 2016, is the manufacturer of premium tire sponsor of the German record champion. The closed multi-year agreement includes, inter alia, perimeter advertising for all Bundesliga home games and various promotional rights. At an event at the bright in FC Bayern Red Allianz Arena in Munich Goodyear and Bayern gave now working officially.

Key role in the Goodyear - brand strategy

"For us, the Bayern Munich is an ideal partner to further sharpen the profile of our premium brand ," explains Jürgen Titz, CEO of Goodyear in Germany, Austria and Switzerland. " The partnership will in future play a key role in the brand strategy of Goodyear. This includes tailored to consumers and our customers of the tire trade, integrated marketing and sales communications. "

New tires for the team bus

From the performance Goodyears the Stars to Philipp Lahm, Franck Ribery, Thomas Mueller and Manuel Neuer can now see for themselves. Firstly Goodyear equips the cars of several professionals, on the other hand the team bus. In partnership Goodyear also has the global market in mind. Darren Wells, Goodyear's president for Europe, the Middle East and Africa, says: " The FC Bayern and Goodyear are both a strong international matches in the Bayern are transmitted around the world, there are more than 400 million fans on all continents. . the club also enjoys just like Goodyear cross-border highest recognition. Both brands unites the will to win and the spirit of innovation and a long, successful history. " ( sl )