BETTER PARTSNo pure sports car manufacturer more
Sant'Agata Bolognese ( Italy ), May 28, 2015
It's official: Lamborghini will in future be a pure sports car manufacturer more and finally penetrate into the luxury SUV segment. A study of the proposed model was presented as early as 2012 Lamborghini Urus at Auto China in Beijing.
Nothing new
An entirely new SUV for the Italians, however, not: Between 1985 and 1992 they built more than 300 copies of the beefy LM002 with twelve-cylinder engine and 450 hp. The Urus is expected to be forking out a shovel: Around 610 PS could be transferred to the road via four-wheel drive. Also conceivable is the use of the 5.2-liter V10 from the Huracán. The technical basis could be the new Audi Q7 deliver.
Production at its headquarters
Certainly so far is that the new model will be produced in Sant Agata Bolognese ?? the Italian headquarters. For the manufacturer means the decision additional growth potential and broad development opportunities. Lamborghini president Stephan Winkelmann emphasizes: "This is a great moment for all people at Lamborghini The introduction of a third series supports sound and sustainable growth of the company and is for us the beginning of a new age. . "
Competitiveness within the Group
But not all welcomed the large Volkswagen Group 's decision to bring a Lamborghini SUV on the way: Porsche is said to have already lodged a protest because the Zuffenhausen fear for their Cayenne sales figures. Lambo boss Winkelmann seems however to have prevailed.
Markets and market launch
Main markets for the Urus will be according to the manufacturer, the USA, China, the Middle East, the UK, Germany and Russia. Lamborghini is estimated to bring around 3,000 units annually SUV to the man or the woman. This means that the current sales would more than double. The global launch of the luxury SUV is planned for 2018 . (ml)