BETTER PARTSHonda WR-V: short goods for Brazil
Sao Paulo (Brazil), 18 October 2016
Things are not well in the Brazilian automobile market: the former economic boom has given way to a crisis. Alone by 2015, the number of new registrations by almost 26 percent compared to the previous year fell. Since 2010, the sales of the brands Fiat, Chevrolet and Volkswagen have halved. Among the few brands that grow despite the crisis in the South American country, Honda. The Japanese show a small SUV so at the car fair in São Paulo (10 to 20 November 2016).
Small runabout for South America
The cars that are similar to the jazz called WR-V. The abbreviation stands for "Winsome Runabout Vehicle", freely translated "pleasing little car". To the dimensions, Honda is still covered, the length should reach but about jazz level (3.99 meters). Furthermore, the brand communicated only that the WR-V combines an excellent usability with compact dimensions. In addition to Brazil to come also in other countries of South America on the market.
Competition from Ford, but not from VW
There he meets including the Ford EcoSport. The 4.01 m long without spare wheel at the rear of the SUV will be built in Brazil. The EcoSport is available in Germany, but this version is produced in India. 2012 VW showed the small Taigun, an SUV on the basis of the up in São Paulo. A serial production of 3.85 metres long study was discarded due to the difficult market situation in Brazil. (rh)