Motorsport Network (MSN), the digital Automotive and Motorsport platforms have experienced in the last quarter of significant growth in reach and relevance, has announced the appointment of Florian Kurz (46) President, motor racing Network Germany. In this new Position, he will be with immediate effect both as managing Director of sport media group GmbH, as well as the Auto News Medien GmbH a parent for the MSN-shops in Germany with the portals motorsport-total.com, formel1.de, motorsport.com, auto-news.de and motor1.com Germany is responsible.
Florian Short functions for leading brands and organisations in the international Marketing and Sales Business for over 17 years in senior management. He is a Graduate in business administration with an emphasis in Marketing and communication and has completed the Senior Management programme of the HSG University of St. Gallen. From 2005 to 2014 he was head of Business Relations at Porsche AG for the worldwide marketing and Marketing of Porsche Motorsport, is responsible. Since 2013 he is a member of the Board of Directors of ESB Marketing Netzwerk AG, with its headquarters in St. Gallen, Switzerland. Most recently, he was until the end of 2017 as the Secretary-General and Executive Director for the leadership of the German ski Federation and its economic societies.
Colin Smith, CEO of the Motorsport Network: "I am delighted to welcome Florian Briefly as President of the Motorsport Network Germany welcome. We have made significant acquisitions and investments in a market that plays a key strategic role. With his extensive Marketing and sales knowledge and his experience in the area of OEM, the brand and Motorsport, he is for us the ideal candidate for the management of the business in Germany. We are convinced that he will contribute with his / her Expertise in an important contribution, our Automotive and Motorsport platforms constantly develop and to open up the German market for the entire brand and product Portfolio of Motorsport Network."
Florian Kurz, President of the Motorsport Network Germany: "For me, it is a great honour for the Team of the Motorsport Network join and I share the Vision of MSN. I look forward to working with the very experienced Team in Germany. Together, we are our brands, our business and the presences of our Automotive and Motorsport-platforms in Germany and develop it further. Germany is one of the most important markets for the Automotive and Motorsport industry. I'm convinced that our global MSN Portfolio for German brands and companies a unique cross-channel offers, to communicate with an attractive and valuable target audience, both on a local as well as global level."
Florian is a Short one of many high-profile hires recently made by Motorsport Network, to strengthen its world-class leadership team. His appointment is the latest in a series of new hires, including the appointment of James Allen (BBC, Financial Times, ITV) to the President of EMEA in London, and Eric Goeres (Time Inc, Hearst) as President of the Automotive office in Miami.
Motorsport Network is a leading international multi-channel media company in the Special Interest areas of automotive and Motorsport, with headquarters in Miami, Florida. The company's portfolio includes well-known media brands such as Motorsport.com, Motorsport.TV, Autosport.com, Motor1.com, F1 Racing, Forix.com, FerrrariChat.com Giorgio Piola, LAT Images and the Amalgam Collection. MSN operates platforms in the fields of Digital TV/OTT, Print, Events, E-Commerce, Gaming, and provides its technologies and Services a unique range of subject-specific Content Distribution and Data Solutions. The digital platforms and portals are in 81 countries and 17 languages available and connect many hundreds of millions of people with a passion for cars and Motorsport.
In Germany, the sport media group GmbH (smg) and Auto News Medien GmbH (ANM) belong to the Motorsport Network. The NOTE covers the German-language Online presence of the global portal motor1.com and auto-news.de in the Automotive sector. The smg operates the portals and Apps Motorsport-Total.com as well as Formel1.de and is in the ROOF of the market leaders in the Online Motorsport coverage and Content Distribution. With a cross-media marketing approach, it provides innovative and high-reach advertising formats, as well as tailor-made communication concepts to a attractive and high-quality audience.