Mercedes speaks Chinese

Beijing / Stuttgart, August 1, 2014

The Mercedes C-Class now deepened their language skills of wealthy Far Eastern clientele. This will mainly two things: lots of room in the rear and the "Quality from Germany". In September, the stretched version of the mid-size sedan to come in the People's Republic on the market. All production takes place at the Beijing Benz Automotive Co. ( BBAC ). The company produces since 2006 as a joint venture between Daimler AG and the Chinese manufacturer BAIC Motor Cars in the Land of Smiles.

Important sales market of China

The star goes on, in the east. The Swabians can post 150,000 customer deliveries of its predecessor, the C-Class in China. An important sales market for Mercedes. " Designed in China, produced in China, the C-Class long-wheelbase version of one of our growth drivers in this market ," predicts Troska, member of the Daimler AG in China.

Plus-size models

This Troska could not be so wrong. German car manufacturers have long been conquer the entire Asian vehicle market by the stretching rack versions of their midsize sedans. For example, Audi offers the A4, VW Passat or BMW the 3 or 5 as a plus-size model in Asia.

Grown eight inches

Mercedes extended the contribution of concessions to the Chinese legroom to eight inches. The additional space will be used exclusively to increase the fund. Not additionally sufficient Whom the eight inches, which can adjust the often unused in China passenger seat from the rear seat out electrically.

German safety standards

The high earners from the distant East also appreciate the German safety standards. Thus, the C-Class has the latest assistance systems on board. One is a semi-autonomous Traffic Jam Assistant for the clogged streets of Chinese cities. The infotainment system is operated via the touch pad in the center console. In addition to the car so that it learns the touchpad to speak the language of the customers. It now recognizes the approximately 87,000 Chinese characters. (ml )