BETTER PARTSThis is how Porsche makes it impossible for its customers to sell their cars (and for good reason)
It is impossible for buyers in the US to sell a 911 S/T in the first year
There are always people who still want to keep control of their old home after selling their house: 'Those purple-green tiles in the bathroom were really expensive, I would leave them alone. You'll regret taking that gastrodia agnicellus out of the garden.' Logically, there is some sentimental value in those bricks. And it's not just people who have difficulty letting go; Big companies like to decide what you do with their products. For example, Porsche came up with a way so that customers cannot resell their cars.
This time we're not talking about the 'right to repair' movement where conglomerates try to control where you fix your stuff. No, this time it's Porsche who is fed up with people buying cars for the sole purpose of selling them for a profit. The German brand wants to sell cars to enthusiasts who cherish the cars. They have come up with something about that in the US.
Anyone who is one of the 1,963 lucky people in the US who can buy a 911 S/T does not immediately become the owner of their special model. No, the car remains the property of Porsche USA for the first year and the customer can then lease it, The Drive reports. Because the car does not officially belong to the buyer at that time, he or she cannot quickly resell the car.
Only resell the Porsche 911 S/T after a year
After a year of leasing, the car is registered in the buyer's name. At that point, the owner is free to sell the 911 S/T and still make a little profit. Delivery in the US will not start until the spring of 2024, so you can expect the first second-hand cars in America in the spring of 2025. Would the hype then have subsided around the model? Or will you still pay cross-eyed?
In the US, the car costs $290,000 new, the equivalent of 277,000 euros. That is still a lot less than the price in the Netherlands, where it costs at least 411,200 euros. It might be cheaper for Dutch customers to wait a while and start shopping in America in 2025. Or will the prices be much higher?
Porsche is not the first to ban resale
Other car brands also struggle with customers who want to sell the cars directly for a nice profit. Ford required everyone who bought a GT to sign a contract stating that they would only sell the car after a certain period of time. Actor John Cena (tudududuuu) put his car up for sale anyway and found out in court that the contract was not a bluff. He ultimately had to pay a settlement to Ford.