The automotive design and its cross-pollination by the art

Turin (Italy), 31 March 2017

James Dean, the bright colors of pop art by Roy Liechtenstein and lush U.S. cars with much chrome and huge tail fins: these and other aspects the 50s - and 60s Gets a new exhibition of Italian car the National Museum (Museo Nazionale Dell ' automobile) back in the memory. The show called "Incroci" (Italian for "crossroads") can be seen in Turin until 25 June 2017.

From Andy Warhol to the first paparazzo

On the basis of photographs, films, artwork and posters, the retrospective compares the situation in Italy and the United States. It also shows how it came to the "cross-pollination" (original sound of the exhibition organisers) of car design through art. The first part of the exhibition is to resurrect the Visual, musical and cinematographic impressions of that time. Reminds pop is the art of Andy Warhol and Roy Lichtenstein as well as Italian artist Mimmo Rotella or Mario Schifano. The photography is represented by American Bert Stein as well as with Tazio Secchiaroli, one of the first paparazzi, the Italians should have been even the examples in the "paparazzo" from Fellini's celebrated film ' La Dolce Vita '.

Excessive grills and huge tailfins

The exhibition begins with the Lincoln Continental, 1961, which is closely linked with the history of the U.S. President and businessmen. Then the show is dedicated to the three main themes "on the road vs. La Strada ',"Cinecittà and Hollywood"as well as"dive & Latin lover". The following exhibition area is dedicated to contemporary cars from Buick and Plymouth, Fiat and Alfa Romeo. Here demonstrates how the U.S. designer with excessive grills and huge tailfins stressed the voluminous shapes. The Italians remained rather subdued, creating clean, simple lines. The exhibition shows where these differences come from.

Balance between design and technology

American designers like Harley Earl General Motors and Virgil Exner, Chrysler sought but also a balance between design and technology. Several Italian designers therefore went to the United States, to extend their technical knowledge, such as Giovanni Savonuzzi (the creator of avant-garde Ghia Gilda), Giovanni Michelotti (the father of the BMW 3200 Michelotti Vignale), but also Mario Revelli di Beaumont, who drew the Simca 1000, and Battista "Pinin" Farina, the founder of the present-day company Pininfarina. Who cares for the history of Italian car design and for US vehicles, can visit automobiles every day from Monday to Sunday the Museo Nazionale dell'Opera. The opening times are different on each day of the week, admission is pleasing, however, constant and 12 euros. (sl)