Nowadays, every car brand "premium" is convenient. But there are also manufacturers for this attribute would be almost an insult, because they are extremely exclusive. Rolls-Royce, for example: here the particular customer can be build a car according to his wishes. Mind you a unique inside and out. As well as now the Rolls-Royce Sweptail, which premiere took place on Lake Como. About the price of the car, it is rumored in the room are 13 million euro.
With the "Sweptail" Rolls Royce is linked to the 1920s and 1930s, which turned the rich clientele not only in Rolls Royce to external coachbuilders, serves to get to special bodies. Especially in the UK the "Coachbuilding" was popular, even in middle-class brands, making the history of types of sometimes extremely cluttered.
But back to our current customers of Rolls Royce. He had seen the study of 103EX in the year 2016, and falls in love. At the same time he is fan of yacht and like certain pre-war automobiles. With these ideas in the luggage was Giles Taylor, design director at Rolls-Royce, "fed". Out came "The automotive equivalent of Haute Couture", as Taylor says. Unique fashion, tailored for the customer. (rh)