Children's Surprise

Tokyo ( Japan ), June 22, 2015

How do you teach his children in the car driving? Not at all, will say some, while others may suggest a kart. In Japan, Toyota is pursuing a very different approach: In the Camatte models Children and parents should work together to feel like on the car. Already in mid-2012 showed Toyota the first of these Winz - Mobile, on the current Tokyo Toy Show more vehicles were presented.

Youth research

The amalgamation of toys and car Toyota operates not naturally pure fun of it. In Japan, young people are increasingly losing the joy of car. For cost reasons, fewer and fewer licenses to be made, in the big cities will be added the question of space, especially as there is better with metro and Co. to your destination. Only in the video game is yet to be proficient gas. The Camatte models Toyota wants potential car buyers brings tomorrow behind the wheel. How to do this is the " Hajime " in Jeep style, his character, the sixth member of the real Camatte family.

The Hajime is 3.02 meters long, 1.32 meters wide and 1.24 meters high. Its wheelbase is 1.80 meters, the drive by an electric motor. Place is in the micro - Toyota for three people: Central sits the young driver, left and right behind the parents sit. Both the pedals and the driver's seat are adjustable. Another special feature is the interchangeable body parts.

Virtual Tour

Unfortunately the Hajime at the show can not be driven, but Toyota has a solution for it. About an augmented reality app on the tablet PC, a photo of the family is shot. This now can be mounted in a variety of virtual vehicles, such as a pink (! ) Snack stand, a purple fire truck or a police car. A total of 13 car body structures and twelve colors are available for selection. If the tablet is moved over a painted at the booth course, the family driving in selected Camatte model. So not as once sung " Big in Japan ", but rather " Small in Japan " . ( rh )

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