Now Hyundai wants to nibble on premium cakes

Offenbach, December 9, 2015

Toyota has Lexus, Nissan has Infiniti and Honda has Acura also a Nobel department.
In the US and other overseas markets, the expensive daughters are successful.
Therefore now also wants Hyundai snacking on lucrative cake and founded the new luxury brand Genesis.
First product is the newly launched luxury sedan G90.

" Powerful and quality "

In Germany the name Genesis is known by the Hyundai sold since 2014 Genesis.
The 4.99-meter-long " sport sedan " is powered by a 315 - horsepower gasoline engine.
With 5.21 meters, the new Genesis G90 is significantly longer.
The first creation of the newly founded " Prestige Design Division " under Peter Schreyer, the chief designer of the Hyundai - Kia Group shall act powerfully and quality.
3.16 meters wheelbase provide plenty of space inside, to get fine materials and a thoughtful ergonomics, so Hyundai.

Automatic seat adjustment

Technical innovations were another focus.
A step toward autonomous driving is the assistance package Genesis Smart Sense, which is designed exclusively for Korea.
It includes a distance control, a Lane Keeping Assist and other electronic aids.
Innovative sounds also on the domestic market planned " Smart Posture Caring " system SPC: It automatically determines the optimal seating position for the driver and adjusts the seat, steering wheel, exterior mirrors and head-up display, a fact.
The front passenger seat can be widely adjusted electrically and carries the seal of approval " Campaign for Healthier Backs ".
Paid particular attention the development team also in a reduction of noise and vibration.

From 315 to 425 hp

For driving three gasoline engines provide: a 3.3-liter turbocharged V6 with 370 horsepower, a 3.8-liter V6 with 315 hp and a 5.0-liter V8 with 425 horsepower.
The power transmission to the rear wheels via an eight-speed automatic transmission.
Optional all-wheel drive is available.
Offered is the G90 in Korea, the US, China, Russia and the Middle East.
In the next five years another five models of the luxury brand Genesis are planned.
In Europe, a launch is not planned at present ??
the lack of success of Lexus and Infiniti is probably a cautionary tale .
( sl )

by Paul Fabrini

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